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March 24, 2011
IN THIS ISSUE
PSDA NEWS
Print Solutions Conference and Expo Early Registration Rate Extended
 Registration for the 2011 PSDA Print Solutions Conference and Expo has been extended at the "early bird" rate through April 8. There is no better place to learn from your peers, find new partners and see the latest innovations in print and managed services. A focus of this year's event is education, and the series of half-day workshops and shorter breakouts are tailored for principals, sales, CSR and technology professionals.
Invest in your people and see the results in your business.
Sessions titles include:
- Positioning Print for Today's Customer
- Using Mobile Marketing to Drive Print Sales
- Achieving Customer Service Excellence
- Building a Winning Cross-Media Campaign
- Selling Web to Print Solutions
- The Future of Digital Print
Market
- Trends that Matter
- Using Social Media to Grow Your Business
- The Power of Personalization
Where else can you get exposure to new innovations in print from more than 200 exhibitors and a custom education program in just a couple of days?
Review the full agenda, view speaker bios and download the schedule at a glance — then register today.
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PEAK Award Submission Deadline is March 31
 The deadline to submit for the 2011 PEAK Award is March 31. Make sure to submit your best work and be recognized in this prestigious competition. Consider the ways you’ve met customers' needs and provided outstanding value-added products and services through creativity in design, production, fulfillment and other services, and submit your entry today. Read more
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Print University Continues With Fundamentals of Graphic Design
 This week's course — free to PSDA members — is Understanding the Proofing Process. Learn to understand analog and digital proofing as well as proof specifications. Concentrate on low- as well as high-resolution proofs. This session is presented by Mark Cupach, director of of national sales, Business Stationery LLC.
Read more on the PSDA website.
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Staff Visit RBO PrintLogistix in St. Louis, MO
 On March 9, PSDA staff team members Matt Sanderson and Barbara O'Connor visited PSDA member RBO PrintLogistix in St. Louis, MO. Sanderson and O'Connor met with the RBO team and discussed trends in the print industry and opportunities for PSDA to provide greater value to companies like RBO. They then attended the Inner Circle Luncheon where the top salespeople of 2010 were honored.
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PSDA Staff Profile: Meet Ben Barclay
 Get to know members of your association staff in selected editions of the Print Solutions e-newsletter. This week, we feature Ben Barclay.
What is your role on the PSDA staff team?
As the Senior Operations Coordinator, my role is focused on membership database management, coordination of the PEAK Awards program, development of a new comprehensive affinity program and implementation of the advertising management software.
Please describe the background and experiences that you are bringing to your role with PSDA.
I graduated from Palm Beach Atlantic University with a Bachelor of Science in Business Management. Since 2004, I have worked for with a variety of associations, including the American Society of Periodontology, the Association of Professional Researchers for Advancement and the International Society of Transport Aircraft Trading. I enjoy coordinating the implementation of new member programs that help associations to grow and remain relevant to their members.
What are your first impressions of PSDA and the membership?
I have been able to visit several member companies, including Fitzgerald Marketing earlier this month. I find the work that our members are doing on a daily basis very interesting. I am impressed by the ways that our members have adapted their business as a result of the market changes and economic challenges.
What is one "fun fact" or surprising piece of information about you?
I enjoy watching sports, playing golf, talking politics and spending time with my wife and seven month old daughter.
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INDUSTRY NEWS
Appleton Names Winner for “Team Appleton” Multi-Function Digital Printer Promotion
 PSDA member Appleton, headquartered in Appleton, WI., recently announced that Quick Reliable Printing, a full-service printer located in Midland, MI., has won its "Team Appleton" carbonless sheet printer "Multi-Function Digital Printer" giveaway grand prize of $4,800 toward a multi-function digital printer.
"The goal of the promotion was to raise awareness and help celebrate the fact that NCR PAPER brand Superior carbonless sheet paper is now guaranteed to run clean and smooth on all toner-based digital equipment, including black and white and color digital," said Jenny Boone, Appleton marketing director for carbonless and security papers. "Additionally, Superior is also guaranteed to run on offset, digital duplicators and inkjet forms printing equipment. The contest was not only a way to further commemorate the launch of new Superior, but also a way for Appleton to capture ongoing feedback from carbonless sheet printers and thank them for their brand loyalty."
Picture above from left to right: Hal Grunwell, network administrator and IT for Quick Reliable Printing; Rob Anderson, production manager for Quick Reliable Printing; Gary Otway, sales representative for Quimby Walstrom Paper Company.
back to top ANRO Expands its Wide-Format Division, Offers Eco-Friendly Signs and Displays
 West Chester, PA.-based ANRO Inc. recently expanded its wide-format division with the installation of a new HP 60" latex printer. The HP Designjet L25500, which uses HP Latex Inks, is recognized as one of the most versatile and eco-friendly solutions for wide-format signage and graphics. Latex inks are water-based inks that combine the best characteristics of low and eco-solvent inks (lower cost, outdoor durability) with the benefits of water-based inks (high quality, odorless prints, reduced environmental impact). HP latex inks produce odorless prints that are ideal for sensitive indoor areas like hospitals, schools and restaurants. They emit virtually no VOCs, no ozone and no hazardous air pollutants. When printed on PVC-free substrates, such as Tyvek or HDPE, HP latex inks meet the GREENGUARD Children & Schools standard for low emitting products.
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Ballantine Introduces New Integrated Direct Marketing Service
Ballantine Corp. has launched a new integrated direct marketing program called iDirect, that combines direct mail, e-mail marketing, personalized URLs and the Intelligent Mail Barcode. iDirect helps companies connect with their customers off-line and online. When these individual marketing tools are combined, they work together to maximize a campaign's ROI. Ballantine sends out a direct mail piece to a company's house file with a personalized URL (PURL). The direct mail piece is tracked using the Intelligent Mail Barcode (IMB) and when it is reported as delivered, an e-mail is triggered to the same house file to reinforce the marketing message. Ballantine can also handle all aspects of copy and design, making the iDirect program a turnkey service.
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Webster One Source Launches New Short-Run Diecutting Service
Webster One Source, providers of fine commercial printing, commercial sign solutions and complete mailing/fulfillment services, recently introduced new structural design and diecutting services to meet customer demand for diecut samples, prototypes and very short-run production (1-500 pieces). Webster One Source has invested in the software and a flatbed diecutter (which optically reads the layouts to assure accurate cut-to-print registration) to provide short run diecutting at an affordable cost. In addition to structural design and diecutting services, the company recently added a new sign department that caters to commercial clients with production of removable custom wall and floor graphics, window signs, trade shows and banners to POP and vehicle graphics.
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